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About General Pants Co.

Founded in 1972, General Pants Co. has established itself as a leading Australian retailer specializing in global youth fashion and street culture. We curate a diverse mix of international and local brands to provide our community with the latest trends in denim, skate, and surf-inspired apparel.

Our Mission

Our mission is to disrupt the average and provide a platform for self-expression through a curated selection of the world's most innovative fashion brands.